Introduction

LiveNow was developed to provide influencers and content creators with a dedicated platform for live video streaming. The goals were to give creators an independent platform where they own their audience and have more control over their monetization.

LiveNow aimed to strengthen bonds between influencers and their dedicated fan bases by making live broadcasts easy and interactive. Existing platforms made it difficult for creators to own their audience and monetize their content fully. There was a need for a solution that placed creators in control and allowed them to build sustainable careers through live engagement with fans.

Problem

Existing platforms made it difficult for creators to monetize their content and own their followers. Live streaming options required complex studio setups and technical skills unsuited for influencers focusing on content rather than production. Going live involved cumbersome workflows across different apps and websites. Viewers also lacked simple ways to support and interact with their favorite personalities directly.

As a result, creators missed opportunities to strengthen bonds with engaged fan communities and generate alternative revenue streams.

Solution

LiveNow allows creators to go live with just one tap from anywhere using the camera on their mobile device. The app provides built-in tools for viewers to participate, including polls, question-and-answer sessions, and virtual gifts to send their favorite personalities. Creators can offer subscriptions, collect tips from fans, sell personalized merchandise, and more.

The app also syncs with other social platforms, so creators don't lose any existing followers as they expand their presence on LiveNow. Advanced analytics give creators real-time insights into their broadcast metrics to help optimize engagement and growth over time.

Mobile App Development Process

Our team collaborated closely with influencers and content partners to understand their workflows and pain points. Early paper prototypes incorporated the feedback that shaped core features and UI/UX design. An Android/iOS version was built simultaneously for a quick multi-platform launch.

Result

LiveNow has met and exceeded expectations, significantly impacting the influencer landscape. Key performance indicators showcase remarkable boosts in engagement, with influencers reporting increased audience interaction, longer viewing times, and elevated brand loyalty.