Introduction

Melo Beat is the mobile version of one of the world's leading music streaming platforms. With over 50 million monthly active users on desktop, the client recognized an opportunity to reach more listeners and drive further growth through optimized mobile apps. They engaged WebAppDev to develop native applications for both Android and iOS that would enhance the on-the-go experience for current and new users.

The primary goals were to improve the accessibility of the streaming library outside of WiFi, encourage music discovery tied to locations and daily routines, and foster engagement through social sharing features.

Problem

While the desktop site satisfied core users' comfort with online streaming from a computer, its functionality severely limited the discovery and enjoyment of music on phones. The mobile website interface was cluttered and frustrating to navigate, especially for quick listening during commutes or other activities away from home. Younger audiences had come to expect seamless, personalized experiences through dedicated smartphone apps.

Market research also found that casual listeners were less likely to stream frequently outside of their home network via the mobile site due to slow load times and clunky controls. This presented a significant barrier to gaining new subscribers and developing a more engaged mobile fanbase.

Solution

To address these issues, WebAppDev proposed developing fully-native Android and iOS applications. This would optimize the feature set, performance, and user experience specifically for small touchscreen devices. Key aspects of the technical solution included redesigning the interface with large intuitive tap zones, personalized music recommendations tied to location data and listening habits, and social elements like following friends and sharing playlists in real time.

By incorporating these location-based and social features, the apps aimed to improve music discovery and encourage exploration of the vast catalog on the go. Users would instantly access songs, albums, and stations tailored to their current context and surroundings through intuitive in-app recommendations.

App Development Process

To ensure the apps meet user needs and business goals, WebAppDev employed an agile process characterized by rapid iteration, frequent stakeholder collaboration, and integrated testing. Here's a breakdown of the steps that were employed when developing the Melo Beat mobile application:

Result

The launch of MeloBeat marked a significant milestone, garnering enthusiastic responses from users and industry experts alike. Within the first quarter, MeloBeat witnessed: